临时
临时
Keep
date:2019-06-25

        Keep, a Sports Tech brand born in China, is dedicated to building a sports-life platform, via providing customized exer- cise session and instruction, rich sports content across multiple categories, emerging and trendy experience, vivid show- case sharing from authentic role models, inspiring community as well as information and tools regarding training, diet, nutrition, wear, gear and equipment etc. In this way, Keep connects and integrates with multiple sports scenarios and life aspects to enable people enjoy healthy lifestyle and the essential joy from sports per se. Nevertheless,Freedom as Autonomyas the brands spirit has been well recognized by millions of Keep users. Also, this powerful POV continuously inspires all the sports fan to stay self-discipline, refresh daily experience and explore the territory and possibilities of personal life through doing sports.

The core eco-system and portfolio includes Keep App, smart equipment KeepKit, offline fitness space Keepland, and light food KeepLite.

* Keep App was launched on Feb 4th, 2015 and rewarded as Best of 2015by Apple. So far, the registered user base has reached over 185 million for Keep APP.

* Keep international version was launched in December, 2017 and applicable for over 18 major languages. Above 10 million registered users have approached the platform globally by far.

* Having been released in March 2018, with strategic move on shaping brand-new domestic sport scenario, KeepKit entered the market by launching its first product as smart treadmill indicating the evolution of traditional fitness equipment from function-only to internet connection and smart technology.

* Meanwhile, Keepland has landed by opening several stores in major cities in China and plans for nationwide expansion in future.

* In March 2019, Keep has launched the light and healthy food sub-brand KeepLite, which offers diet-friendly dinner and snacks to help users lose weight, gain muscle and keep fit.

Since Keep was founded, six rounds of funding in total have completed. The investors include famous VCs as Tencent, BAI and GGV Capital etc. The latest Series D funding was completed in July 2018, led by The Goldman Sachs Group and achieving 127 million USD in sum. It set a new record for funding within sports industry in China market. 


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HOSTS & ORGANIZERS

HOST

Guangzhou Municipal People's Government

ORGANIZER

Administration of Sports of Guangzhou Municipality

Yuexiu District People's Government

Haizhu District People's Government

Liwan District People's Government

Tianhe District People's Government

Guangzhou Sports Competitions Centre

Guangzhou Athletics Association (GAA)

CO-ORGANIZER

China Sports Industry Group Co., Ltd.

Guangzhou City Construction Investment Group

Guangzhou Tianhe Sports Center

PROMOTER

China Olympic Road Running Co., Ltd.



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