Premier Partner
Profile of GAC Toyota Motor Co., Ltd.

Founded on September 1st, 2004, GAC Toyota Motor Co., Ltd. (hereafter referred to as GAC Toyota) is funded and operated jointly by Guangzhou Automobile Group Co., Ltd. and Toyota Motor Corporation on a 50:50 basis, with a joint venture period of 30 years.

Located in Nansha District, Guangzhou, GAC Toyota covers a floor area of 2.84 million square meters, a building area of 860,000 square meters and has nearly 13,000 employees. It has built three production lines with an annual production capacity of 600,000 units of vehicles. As of December 2019, GAC Toyota has owned 583 dealerships and introduced eight models namely Camry, Highlander, Wildlander, YARiS L (Zhixuan), YARiS L (Zhixiang), Levin, C-HR and GAC Toyota iA5. It has realized the full coverage of major market segments in sedan and SUV.

Global quality -- building a model factory with “zero defect”: Based on Toyota’s decades of car-making experience, GAC Toyota has introduced the world’s most advanced production equipment and technologies and built five production processes – stamping, welding, molding, painting and assembly, thus realizing “zero defect” in both Toyota and global quality inspections, as well as striving for the goal of “Global Model Factory of Toyota”.

Advanced technologies -- realizing the optimized production with multiple product lines: By giving play to the comprehensive advantages of Toyota’s latest car-making philosophy on the platform of TNGA, GAC Toyota has constantly introduced the latest global technologies of Toyota. It has applied big data, IT and the Internet of Things to building an industry-leading smart supply chain integrating suppliers, GAC Toyota and customers so as to realize zero inventory and flexible production at lower costs and in shorter cycles. At present, the product lines of GAC Toyota include fuel vehicles, HEV (hybrid electric vehicles), EV (electric vehicles) and PHEV (plug-in hybrid electric vehicles). It is a supplier for the production of full-power vehicles integrating multiple power technologies.

Innovative service -- offering diversified high value: GAC Toyota aims to become customers’ favorite brand. It offers high-valued products, high-quality services and high-class experiences to customers through different marketing channels, and provides them with all-round travel services and diversified community services through retail stores. In addition, GAC Toyota actively explores the field of shared car travels to accelerate its arrangement for future strategic emerging businesses.

GAC Toyota will continue to leverage its advantage of integrated production, marketing and research, adhere to the corporate mission of “doing everything for your SMLIE”, and strive to become the Chinese consumers’ favorite brand!



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