Canon embarked on its business adventure in China in the late 1970s, and has since experienced the evolution of multiple business models, from the initial technical cooperation to wholly-owned joint ventures to sales companies. In March 1997, Canon (China) Co., Ltd. was established to assume full responsibility for all of Canon’s sales activities in China. After years of efforts, the company is now operating three major business units, namely Imaging System Business Unit, Office Business Unit, and Industry and Others Business Unit. Moreover, the company has established a nation-wide sales & service network comprising around 30 branch offices (including 5 regional headquarters), 7 showrooms, 6 quick repair centers and 9 quick service stations.

As a global enterprise deeply rooted in China, Canon (China) has always adhered to its corporate philosophy “kyosei” and its corporate culture centered around “Big Smile” and “Big Health”, actively advocating a healthy and delightful lifestyle, as well as recording and sharing such beautiful moments. Canon (China) is determined to stick to the Chinese market and strive to become a company trusted and respected by the Chinese people.